AI insights in plain language: what happened, why, and what to do
Instead of numbers in a table you get explanations in plain human language. "CPA rose 18% last week, most likely because keyword X is pulling in irrelevant traffic. Add it as a negative keyword."
How Paidin does the AI analysis
Rules find the deviations
66 analysis rules (Quality Score, impression share, UTM validation, CPA imbalance, weekend waste and more) run on your data every night.
Claude explains in your language
Every hit goes to Claude Haiku with context (numbers, history, campaign structure), which generates a short explanation plus a suggested action.
You get a notification
Email (or Slack/Teams on Agency) when a new insight is generated. Log in and tick it off, or get it in Monday's weekly report.
What an insight can look like
Conversion tracking has lost 60% of the data
Google Ads reports 47 conversions over the last 7 days. GA4 shows 117 transactions. Likely cause: consent mode v2 blocks the conversion signal when the visitor declines cookies. Action: check the Google Tag Manager configuration for enhanced conversions.
Creative fatigue on an Instagram campaign
The campaign "Summer offer" has a frequency of 7.2 (the same person has seen the ad 7+ times). CTR has fallen from 2.4% to 0.8% over the last 10 days. Action: swap the creative or pause for 2 weeks.
Meta performs 2.3x better than Google for the same product
Last 30 days: Meta CPA SEK 185 (ROAS 4.1), Google CPA SEK 428 (ROAS 1.6). Test: move SEK 1,000/day from Google to Meta for 2 weeks and compare.
Why Swedish as the first language matters
Other analytics SaaS tools hand you numbers. ChatGPT can explain them, if you copy the right data and word the prompt right. Paidin does both automatically and writes in Swedish, English or German depending on your language setting.
The rules and the explanations are built for Swedish digital marketing: the channels, the payment methods and the categories that matter to small businesses here. Not an American playbook translated straight off.
What the 66 rules look at
The rules are grouped by what they look for. Each rule has its own thresholds that scale with how much you spend, so a twenty-krona leak raises an alarm for someone spending two hundred a week but not for someone spending ten thousand.
| Category | Number of rules | Examples of what gets caught |
|---|---|---|
| Performance | 22 | Traffic drops, falling click-through rate, ads that have worn out |
| Conversion | 20 | Rising cost per conversion, discrepancies between GA4 and the ad account |
| Budget | 15 | Search term waste, budget running out early, weekends without results |
| Audience | 6 | Low quality score, traffic without UTM tagging |
| Search | 3 | Keyword coverage standing still, pages that rank without getting clicks |
Every insight carries a severity that tells you how urgent it is:
- Critical: costing money right now, fix it immediately.
- Warning: should be looked at within a few days.
- Opportunity: potential to improve the result.
- Info: an observation worth knowing about.
Let the AI find what you are missing
AI insights are included in Pro (SEK 299/month), Business (SEK 599/month) and Agency (SEK 1,499/month).
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