Analytics that deliver results
Paidin Analytics täcker tre områden i samma verktyg: trafiken på sajten, resultatet i annonskontona och synligheten i AI-sökningen. 62 regler går igenom datan varje natt och sammanfattar avvikelserna på svenska. Cookie-fri trafikloggning ingår gratis, resten öppnas från Pro.
Tre områden
Verktygen hänger ihop: annonserna driver trafiken, trafiken syns i sökningen, och sökningen är det AI-motorerna läser. Här är vad som mäts var.
| Område | Tools | Från |
|---|---|---|
| Sajten | Cookie-fri trafikloggning, trattanalys, kanalprestanda, egna konverteringsmål, totalbetyg | Free |
| Annonserna | Google, Meta, LinkedIn, TikTok och Microsoft Ads, budgetuppföljning, AI-insikter, Truth Ledger | Pro |
| AI-svaren | AI-svarsbevakning, sidanalys, språkindex, AI-crawler-spårning | Add-on |
Gemensamt för alla tre:
- Analysen körs nattetid, du behöver inte begära någon rapport.
- Förklaringarna skrivs på svenska, engelska eller tyska efter ditt språkval.
- Ett mätvärde som saknas visas som tomt och aldrig som en nolla.
Utforska huvudfunktionerna
Cookie-fri webbanalys
Gratis för alltid, utan samtyckesbanner. GDPR-kompatibel, data i Azure Nordeuropa (Irland).
Google Ads-koppling
Söktermsläckage, Quality Score, budget-varningar. Automatiskt.
Meta Ads-koppling
Facebook + Instagram. Cross-channel-jämförelse mot Google Ads.
AI insights in your language
62 regler + Claude Haiku. Förklaringar och konkreta åtgärder.
Truth Ledger
Mäter om AI:ns förutsägelser stämde. Träffsäkerhet över tid, öppet redovisad.
Logbook
Note your decisions. The AI takes them into account when it analyses, so you avoid false alarms for changes you planned.
AI answers
Bevaka om ChatGPT, Claude och Perplexity nämner dig och vilka konkurrenter som kommer med i stället.
Page audit
Betyg per sida på hur lätt den är att citera, med åtgärdslista sorterad efter vad som ger mest.
Language index
Vilket språk AI-motorerna väljer jämfört med din söktrafik. Visar var du är över- eller underindexerad.
Overall score
Ett index mot din egen baslinje med delbetyg per verktyg. 50 är utgångsläget, 100 en dubbling.
Content engine
Fyra utkast till inlägg varje måndag, byggda på siffror från din egen webbplats.
Outbound click-tracking
Automatisk spårning av klick till andra domäner. Se vart besökare lämnar siten och vilka externa länkar som driver trafik.
MCP-server för AI-verktyg
Koppla din data till Claude Code, ChatGPT eller Cursor via Model Context Protocol. Fråga din AI om trafikinsikter i naturligt språk. Open source, fungerar på alla planer.
Paidin vs alternativen
Vad skiljer Paidin från Plausible, GA4, Matomo, Databox och andra? Matrisjämförelse.
See all pricing
Free SEK 0, Pro SEK 299/month, Business SEK 599/month, Agency SEK 1,499/month.
Free Built-in web analytics
Cookie-free tracking
Gratis för alltid. En enkel script-tag, inga cookies, ingen samtyckesbanner, fullt GDPR-kompatibelt. Respekterar Do Not Track.
Dashboard with charts
Daily trend charts, visitors, pageviews, bounce rate and engagement time. Clear without configuration.
GA4 connection
Connect Google Analytics 4 as a data source (one connection included). See your existing GA4 data in the Paidin dashboard.
5 core AI rules
Traffic drops, source shifts, engagement drops, UTM issues and low activity. The key signals are caught immediately.
Logbook
Log your own decisions and changes to your site. The AI takes them into account in future analyses.
30 days of history
All data is kept for 30 days. Good for getting started and seeing what Paidin can do.
Pro Analytics engine and insights
For small businesses and in-house teams. Up to 5 websites and 5 users per site.
56 AI analysis rules
Quality Score warnings, Impression Share analysis, UTM validation, conversion anomalies, weekend waste, cross-channel ROI comparison and more. Runs every night.
Keyword coverage
How many different searches you appear in on Google, split by top 3, top 10 and further down. The number of queries moves long before the clicks do, so you can see that the SEO work is biting before the traffic arrives. Requires Search Console.
Funnel analysis
Build multi-step funnels from your own events and see exactly where visitors drop off on the way to conversion.
Dynamic thresholds
The rules automatically adapt to your budget. Small accounts get lower thresholds so anomalies are caught even at low spend.
All 10 data sources
GA4, Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, Microsoft Ads, Mailchimp, Beehiiv and HubSpot. See campaign results, search terms, cost per conversion, email performance and lead flow in one view.
AI explanations in your language
Every insight is explained with exact numbers and concrete action suggestions. No marketing jargon.
Proactive email notifications
Get an email when something deviates: the budget runs out, conversions drop, search terms waste money.
Weekly AI report
Every Monday in your inbox: the week's traffic, ads, insights and concrete next steps.
Truth Ledger
Measure whether insights hold up. Every prediction is followed up automatically and you see accuracy over time.
5 users per site
Invite the team. Multiple people can collaborate around the same website and insights.
13 months of history
Compare year-over-year. See trends, seasonal patterns and long-term development.
Business For growing companies with multiple sites
Pro fills up as the company grows. Business is the next step: more sites, reports to share, and roles for the team.
AI crawlers
See which pages ChatGPT, Perplexity, Claude and Google's AI actually fetch from your website, and how often. A basis for what becomes visible when the answers are written by a machine instead of a search engine.
15 websites + 15 users
Room for multiple brands, marketing sites or landing pages. Invite the whole marketing team to the same site.
PDF and Excel export
Export reports to PDF for managers or the board, or to Excel for further analysis. One click in the portal.
Role-based access
Owner, Editor and Viewer. The analyst gets full control, the communicator can write in the log, and the manager can only view.
40 AI insights per night
Twice as many insights per night compared to Pro. For you with multiple sites and many campaigns to monitor.
30 AI chat questions per month
Ask Paidin directly about your data. Three times as many questions as Pro, no queue.
24 months of history
Two years of data. Compare year over year, track seasonal patterns and justify long-term decisions.
Agency For marketing agencies and consultants
Reselling to your clients. White-label, webhooks and unlimited volume. Everything in Business plus agency-specific features.
White-label
Egen logotyp och varumärkesfärg på dashboard och rapporter. Presentera Paidin som ert eget verktyg.
API access
Your own API key per website, on every plan. Build your own dashboards, export to BI tools or connect your data to Claude, ChatGPT and Cursor through our MCP server. The plan governs how many calls per day you may make, not whether you get access.
Webhooks
Get insights directly in Slack, Microsoft Teams or your own system. No waiting for email.
Unlimited websites
Manage all client accounts from one login. No cap on websites or users.
Priority support
Direktkontakt med Paidin-teamet. Snabbare svarstider och hjälp med onboarding av nya kunder.
36 months of history
Three years of data. More history than Business, more context, better decisions for long-term clients.
Add-on Can be added to any plan
Standalone features that do not depend on your plan. They work on Free too.
AI answers
What ChatGPT, Perplexity, Gemini and Claude answer when someone asks about your industry. You see how often your brand is mentioned, which competitors are mentioned instead, and which questions you miss entirely. Requires no tracker and works without web analytics too. SEK 399/month.
Custom API
Connect your own business data. Analytics reads registrations, revenue and cohorts from your admin API following our API specification, and five analysis rules watch that data side by side with the ad numbers. Activated per website once an agreement is in place, and priced per connection.
Marketing-skills på svenska
Utöver Analytics delar vi också våra egna AI-skills för marknadsföring. Definiera idealkund, bygg erbjudanden, skriv konverterande copy. Gratis på GitHub, inget konto krävs.