Analytics that deliver results
Paidin Analytics covers three areas in one tool: the traffic on your site, the results in your ad accounts and your visibility in AI search. 66 rules go through the data every night and summarise the deviations in plain language. Cookie-free traffic logging is included for free, the rest opens up from Pro.
Three areas
The tools hang together: the ads drive the traffic, the traffic shows up in search, and search is what the AI engines read. Here is what is measured where.
| Area | Tools | From |
|---|---|---|
| The site | Cookie-free traffic logging, funnel analysis, channel performance, custom conversion goals, total score | Free |
| The ads | Google, Meta, LinkedIn, TikTok and Microsoft Ads, budget tracking, AI insights, Truth Ledger | Pro |
| AI answers | AI answer monitoring, page analysis, language index, AI crawler tracking | Add-on |
Shared by all three:
- The analysis runs overnight, you never have to request a report.
- The explanations are written in Swedish, English or German according to your language setting.
- A missing measurement is shown as blank, never as a zero.
Explore the main features
Cookie-free web analytics
Free forever, with no consent banner. GDPR compliant, data in Azure North Europe (Ireland).
Google Ads connection
Search term leakage, Quality Score, budget warnings. Automatically.
Meta Ads connection
Facebook + Instagram. Cross-channel comparison against Google Ads.
AI insights in your language
66 rules + Claude Haiku. Explanations and concrete actions.
Truth Ledger
Measures whether the AI's predictions held up. Accuracy over time, reported openly.
Logbook
Note your decisions. The AI takes them into account when it analyses, so you avoid false alarms for changes you planned.
AI answers
Monitor whether ChatGPT, Claude and Perplexity mention you, and which competitors show up instead.
Page audit
A score per page for how easy it is to cite, with an action list sorted by what pays off most.
Language index
Which language the AI engines pick compared with your search traffic. Shows where you are over- or under-indexed.
Overall score
An index against your own baseline with a sub-score per tool. 50 is the starting point, 100 is a doubling.
Content engine
Four post drafts every Monday, built from the numbers on your own website.
Outbound click tracking
Automatic tracking of clicks to other domains. See where visitors leave the site and which external links drive traffic.
MCP server for AI tools
Connect your data to Claude Code, ChatGPT or Cursor via the Model Context Protocol. Ask your AI about traffic insights in plain language. Open source, works on every plan.
Paidin vs the alternatives
What sets Paidin apart from Plausible, GA4, Matomo, Databox and the rest? A side-by-side matrix.
See all pricing
Free SEK 0, Pro SEK 299/month, Business SEK 599/month, Agency SEK 1,499/month.
Free Built-in web analytics
Cookie-free tracking
Free forever. One simple script tag, no cookies, no consent banner, fully GDPR compliant. Respects Do Not Track.
Dashboard with charts
Daily trend charts, visitors, pageviews, bounce rate and engagement time. Clear without configuration.
GA4 connection
Connect Google Analytics 4 as a data source (one connection included). See your existing GA4 data in the Paidin dashboard.
5 core AI rules
Traffic drops, source shifts, engagement drops, UTM issues and low activity. The key signals are caught immediately.
Logbook
Log your own decisions and changes to your site. The AI takes them into account in future analyses.
30 days of history
All data is kept for 30 days. Good for getting started and seeing what Paidin can do.
Pro Analytics engine and insights
For small businesses and in-house teams. Up to 5 websites and 5 users per site.
56 AI analysis rules
Quality Score warnings, Impression Share analysis, UTM validation, conversion anomalies, weekend waste, cross-channel ROI comparison and more. Runs every night.
Keyword coverage
How many different searches you appear in on Google, split by top 3, top 10 and further down. The number of queries moves long before the clicks do, so you can see that the SEO work is biting before the traffic arrives. Requires Search Console.
Funnel analysis
Build multi-step funnels from your own events and see exactly where visitors drop off on the way to conversion.
Dynamic thresholds
The rules automatically adapt to your budget. Small accounts get lower thresholds so anomalies are caught even at low spend.
All 10 data sources
GA4, Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, Microsoft Ads, Mailchimp, Beehiiv and HubSpot. See campaign results, search terms, cost per conversion, email performance and lead flow in one view.
AI explanations in your language
Every insight is explained with exact numbers and concrete action suggestions. No marketing jargon.
Proactive email notifications
Get an email when something deviates: the budget runs out, conversions drop, search terms waste money.
Weekly AI report
Every Monday in your inbox: the week's traffic, ads, insights and concrete next steps.
Truth Ledger
Measure whether insights hold up. Every prediction is followed up automatically and you see accuracy over time.
5 users per site
Invite the team. Multiple people can collaborate around the same website and insights.
13 months of history
Compare year-over-year. See trends, seasonal patterns and long-term development.
Business For growing companies with multiple sites
Pro fills up as the company grows. Business is the next step: more sites, reports to share, and roles for the team.
AI crawlers
See which pages ChatGPT, Perplexity, Claude and Google's AI actually fetch from your website, and how often. A basis for what becomes visible when the answers are written by a machine instead of a search engine.
15 websites + 15 users
Room for multiple brands, marketing sites or landing pages. Invite the whole marketing team to the same site.
PDF and Excel export
Export reports to PDF for managers or the board, or to Excel for further analysis. One click in the portal.
Role-based access
Owner, Editor and Viewer. The analyst gets full control, the communicator can write in the log, and the manager can only view.
40 AI insights per night
Twice as many insights per night compared to Pro. For you with multiple sites and many campaigns to monitor.
30 AI chat questions per month
Ask Paidin directly about your data. Three times as many questions as Pro, no queue.
24 months of history
Two years of data. Compare year over year, track seasonal patterns and justify long-term decisions.
Agency For marketing agencies and consultants
Reselling to your clients. White-label, webhooks and unlimited volume. Everything in Business plus agency-specific features.
White-label
Your own logo and brand colour on the dashboard and reports. Present Paidin as your own tool.
API access
Your own API key per website, on every plan. Build your own dashboards, export to BI tools or connect your data to Claude, ChatGPT and Cursor through our MCP server. The plan governs how many calls per day you may make, not whether you get access.
Webhooks
Get insights directly in Slack, Microsoft Teams or your own system. No waiting for email.
Unlimited websites
Manage all client accounts from one login. No cap on websites or users.
Priority support
Direct contact with the Paidin team. Faster response times and help onboarding new customers.
36 months of history
Three years of data. More history than Business, more context, better decisions for long-term clients.
Add-on Can be added to any plan
Standalone features that do not depend on your plan. They work on Free too.
AI answers
What ChatGPT, Perplexity, Gemini and Claude answer when someone asks about your industry. You see how often your brand is mentioned, which competitors are mentioned instead, and which questions you miss entirely. Requires no tracker and works without web analytics too. SEK 399/month.
Custom API
Connect your own business data. Analytics reads registrations, revenue and cohorts from your admin API following our API specification, and five analysis rules watch that data side by side with the ad numbers. Activated per website once an agreement is in place, and priced per connection.
Marketing skills in Swedish
Beyond Analytics we also share our own AI marketing skills. Define your ideal customer, build offers, write copy that converts. Free on GitHub, no account needed.