Paidin Analytics
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GDPR compliant without a cookie banner

Cookie-free web analytics for small businesses

Get visitor statistics you can trust without cookies, without a consent banner and without sending IP addresses to the US. You paste a script tag into the page. We store the page view, the referring page and UTM parameters plus an anonymised hash, never personal data, and visitors with Do Not Track are not counted at all.

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The problem with GA4 + cookies

  • ✗ A consent banner that loses 40-60% of visitors before they are counted.
  • ✗ Data sent to the US requires a data processing agreement and a Schrems II risk assessment.
  • ✗ Complicated GDPR configuration (CMP, consent, consent mode).
  • ✗ Thresholds that hide the data of small sites.

How Paidin Analytics solves it

  • ✓ No cookie is set, so no consent banner is needed.
  • ✓ Data is stored in Azure North Europe (Ireland). No transfer to the US.
  • ✓ One script tag. Done in 30 seconds.
  • ✓ Every visit counts. No thresholds.

How cookie-free tracking works

1

Anonymous fingerprint

We count visitors on the server through a hashed combination of user agent, IP address, the site's domain and today's date. The value rotates at midnight, and nothing is stored in the visitor's browser. No person can be identified in reverse.

2

No IP storage

Your visitor's IP address is never stored. It is used in memory for the hash and the country lookup and then discarded. Country level is only used in aggregate.

3

Respects Do Not Track

If the visitor's browser sends a DNT header, nothing is logged at all. We do not override the signal.

Installation takes 30 seconds

Paste the following into the <head> of your website. Replace YOUR-SITE-ID with the ID you get in the portal.

<script src="https://analytics.paidin.se/paidin-analytics.js"
        data-site-id="YOUR-SITE-ID"
        async defer></script>

No dependencies. Minified, about 3 KB. Does not block page rendering.

What you see in the dashboard

Visits & page views

Daily trends per page, including top lists of the most visited pages.

Unique visitors

Per day/week/month. Based on a 24-hour fingerprint.

Referrer & UTM

Where does the traffic come from? Google, Facebook, direct, email? Campaigns are tagged automatically.

Engagement

Time per page, bounce rate and sessions per visitor. For us a bounce is a session with a single page view, which is a different definition from GA4's engagement-based one.

What is stored and what is not

The reason no consent banner is needed for the measurement is that nothing is stored or read in the visitor's browser. Here is the full list of what we store.

Item Stored Comment
Page visited Yes The path, not who visited it.
Referring page and UTM Yes Shows which channel the visit came from.
Timestamp Yes Forms the basis for daily and weekly patterns.
Anonymised hash Yes Used to count unique visitors per day. It rotates at midnight and cannot be reversed back to a person.
Cookies and localStorage No Nothing is stored in the visitor's browser. That is why no consent banner is needed.
IP address No Not stored as an identifier.
Names, email addresses or customer details No The traffic logging collects no personal data at all.

Visitors with Do Not Track enabled in their browser send no data at all.

Start logging traffic for free, with no lock-in

Cookie-free traffic logging is included in the Free plan. Connect Google Ads, Meta or GA4 whenever you like.

Create free account

No credit card. The Free plan is free forever.