Compare Paidin Analytics with the alternatives

Paidin Analytics brings cookie-free web measurement, ad data from five platforms and measurement of how you appear in AI search together in one tool, with explanations in your own language. The table below compares feature by feature against the most common alternatives, using details taken from their own pricing and product pages.

Information from the competitors' public pricing and product pages, checked on 2026-07-30. SEK prices converted to the nearest krona using the ECB reference rate of the same day: 1 USD = 9.59 SEK and 1 EUR = 11.01 SEK.

Overview

All information checked on 2026-07-30.

Feature	Paidin	Plausible	GA4	Matomo	Databox	Supermetrics
Cookie-free (no consent banner)	✓	✓	✗	✓	~	ETL
Ad integrations (Google/Meta/LinkedIn/TikTok/Microsoft)	5	0	0	1	All 5	All 5
AI insights in your language	✓	✗	✗	✗	(Genie in English)	✗
Outbound click tracking (automatic)	✓	✗	✓	(plugin)	no web meas.	ETL
MCP server (AI tools such as Claude, ChatGPT, Cursor)	✓	✗	✗	✗	✓	✗
Swedish interface	✓	✗	✓	✓	✗	✗
EU data residency	Azure EU (Ireland)	EU	USA	EU	USA	EU
Price from (per month)	SEK 299	86 kr	0 kr	319 kr	614 kr	540 kr

~ = partial coverage. ETL = extracts data, no web measurement of its own. The price row shows the cheapest paid plan with monthly billing: Plausible Starter $9, Matomo Cloud €29, Databox Analyst $64, Supermetrics Starter €49. Databox Pro, which includes the Genie AI assistant (English) and MCP integration, costs $159/month (SEK 1,525). Paidin Analytics has its own open source MCP server: github.com/DBOHoldingAB/paidin-analytics-mcp.

Deeper comparison per dimension

Cookie-free & GDPR

Plausible, Fathom, Simple Analytics, Umami and Matomo are all cookie-free by default, that is without a consent banner. Paidin Analytics follows the same model.

GA4 is not cookie-free in its default mode. For Swedish public websites, practice requires a consent banner that loses 40–60 % of the visitor data.

Databox and Funnel.io are fundamentally dashboards that connect to other data sources. They do not count visitors themselves.

Ad platform connections

Paidin connects via OAuth to Google Ads, Meta Ads (Facebook/Instagram), LinkedIn Ads, TikTok Ads and Microsoft Ads, that is five platforms. This is Paidin's strongest differentiator.

Plausible, Fathom, Simple Analytics and Umami: no ad integrations.
Matomo and Piwik PRO: Google Ads, but no publicly documented connections to Meta, LinkedIn, TikTok or Microsoft.
Piwik PRO no longer has a free plan, Business starts at €35/month (SEK 385).
Databox and Supermetrics: the full breadth, but no cookie-free web measurement of their own.
Funnel.io: has the breadth, Starter begins at $300/month (SEK 2,878) with annual billing.

AI insights

Paidin runs 66 nightly analysis rules (quality score, impression share, weekend waste, cross-channel CPA differences and more) and generates explanations in your language via Claude Haiku.

Databox Genie answers in English. Simple Analytics AI Chat answers questions about web metrics but has no ad data to analyse.

Plausible, Fathom, Piwik PRO and Supermetrics publish no generative AI insights on their pages as of 2026-07-30.

Language (interface and AI insights)

Paidin has Swedish, English and German in both the interface and the AI insights. Matomo has a Swedish interface but no Swedish AI. GA4 has a Swedish interface but no Swedish interpretation layer.

Plausible, Fathom, Simple Analytics, Umami, Piwik PRO, Databox, Supermetrics and Funnel.io have no Swedish interface according to their public pages.

Data residency

Paidin runs everything in Azure North Europe (Ireland). No data leaves the EU.

Plausible states that data never leaves the EU. Matomo Cloud stores in Frankfurt, Piwik PRO Business in Sweden, Supermetrics is Finnish and Funnel.io Swedish. A company's home country and where it runs its servers are not the same thing, so always read the vendor's own statement about where the data actually sits.

GA4 and Databox run primarily on US servers. Umami Cloud states servers in both the US and the EU.

Price

Paidin Pro at SEK 299/month includes cookie-free web measurement, ad data from 5 platforms, 66 AI rules and the Truth Ledger. Paidin Business at SEK 599/month adds PDF/Excel export and roles. Paidin Agency at SEK 1,499/month adds webhooks, white-label, unlimited API rate and unlimited volume.

Plausible Starter costs $9/month (SEK 86) but has no ad data. Databox Analyst costs $64/month (SEK 614), and Pro with the Genie AI assistant costs $159/month (SEK 1,525).

GA4 is free. GA4 360 starts at 50,000 dollars per year (SEK 479,690) and targets enterprise.

Which one suits you?

"I just want web measurement without cookies"

Paidin Free: cookie-free web measurement, free forever.

"I run ads on several platforms"

Paidin Pro (SEK 299/month): ad data from five platforms and GA4 in one view, with AI insights.

"We have multiple sites and report to management"

Paidin Business (SEK 599/month): 15 sites, roles, PDF/Excel export. For marketing teams that need to share reports internally.

"I am an agency with many clients"

Paidin Agency (SEK 1,499/month): white-label, webhook integrations, unlimited volume.

"I need 50+ data sources in one dashboard"

Paidin focuses on ten solid data integrations: five major ad platforms (Google, Meta, LinkedIn, TikTok, Microsoft), GA4, Search Console, Mailchimp, Beehiiv and HubSpot, plus its own cookie-free web measurement. If you need hundreds of connectors, Paidin is not the right tool.

"I want to self-host on my own server"

Paidin is SaaS and does not offer self-hosting. If you want to run on your own server, Paidin is not the right tool.

Where Paidin is not the best choice

We believe in honesty. A few areas where Paidin is not the right choice:

• Data retention: Paidin Agency keeps 36 months of raw events and Business 24 months. If you need unlimited history, Paidin is not the right tool.
• Data sources: Paidin focuses on the 5 largest ad platforms + GA4. If you need hundreds of connections, Paidin is not the right tool.
• Self-hosting: Paidin is SaaS and cannot be run on your own server.
• Heatmaps and session recording are not included in Paidin.
• A/B tests: Paidin has no dedicated features for that.
• Track record: Paidin Analytics launched in 2026. Several of the tools in this comparison have been around longer.

Get started with Paidin Analytics

Start free with the Free plan and upgrade to Pro whenever you want.

Get started for free

Method and sources

The comparison is based on information from the competitors' public pricing and product pages. All vendors were checked on 2026-07-30. Prices are stated in the currency the competitor publishes and refer to the cheapest paid plan with monthly billing unless stated otherwise. The SEK conversion is rounded to the nearest krona using the ECB reference rate for 2026-07-30: 1 EUR = 11.0098 SEK and 1 USD = 9.5938 SEK. Product features and prices can change at any time, so always verify against the vendor's own page before you make a decision.

Sources: plausible.io, usefathom.com, simpleanalytics.com, umami.is, matomo.org, piwik.pro, analytics.google.com, databox.com, supermetrics.com, funnel.io.

Trademarks belong to their respective owners and are used here for identification only (nominative fair use). Paidin Analytics is not a partner, subsidiary or reseller of any of the companies mentioned. The comparison should not be read as legal or technical advice.