A Google Ads connection that finds waste before it costs you
Connect your Google Ads account via OAuth and Paidin Analytics reads ad, search term and campaign data every night. Fourteen budget rules look for search terms that cost without returning anything, quality scores that are falling and budgets that run out mid-month. You get the suggestions in your own language.
Common problems with Google Ads
- ✗ Keywords you never saw pull in irrelevant clicks every day.
- ✗ Quality Score falls quietly and CPC rises in the background.
- ✗ The budget runs out on the 15th every month, and nothing is shown for the rest of it.
- ✗ Weekends eat budget but do not convert.
What Paidin does about it
- ✓ Nightly scan of search terms that flags the irrelevant ones, with a suggested negative keyword list.
- ✓ Quality Score warning with an analysis of ad copy versus landing page.
- ✓ Budget leak warning: "you are spending 80% by day 15".
- ✓ Weekend waste analysis per campaign with a CPA comparison.
Examples of insights you get
Search term leakage detected
The keyword "free accounting software" generated 47 clicks (SEK 312) without a conversion over the last 7 days. Suggested action: add it as a negative keyword in the "Generic" campaign.
Budget spent too early
The campaign "Brand" spent 78% of the monthly budget in 14 days. Impression share has dropped 12%. Suggested action: raise the budget or lower max CPC.
Conversion discrepancy between GA4 and Google Ads
GA4 reports 34 conversions for campaign X. Google Ads shows 12. Likely cause: the attribution window or the conversion action is missing in GA4.
How to connect Google Ads in 1 minute
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1
Click "Connect" in the portal
You are taken to Google's OAuth page.
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2
Approve read access
We only ask for read-only. Paidin can never change anything in your Google Ads account.
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3
The nightly sync fetches the data
The first data appears within 24 hours. The first insights are generated after roughly 7 days of history.
What is fetched and how often
Read access is limited to report data. Paidin never writes to the account, never changes bids and never pauses campaigns.
| Data | Level | Used for |
|---|---|---|
| Search terms | Campaign and ad group | Finds clicks without conversions and suggests negative keywords. |
| Quality score | Keywords | Shows whether the problem lies in the ad copy, the landing page or the click-through rate. |
| Impression share | Campaign | Measures how much you miss when the budget runs out. |
| Cost and conversions | Day | Gives CPA per channel and a basis for reallocating between Google and Meta. |
| Time of day and day of week | Campaign | Reveals weekends and time slots that eat budget without producing results. |
The fetch runs overnight and shows yesterday's numbers, not real-time data.
Stop wasting ad money
The Google Ads connection is included in the Pro plan (SEK 299/month).
Get started for free