Meta Ads connection for Facebook and Instagram
Connect your Meta ad account via OAuth and Paidin Analytics fetches spend, reach, frequency and conversions every night. The AI compares Meta against Google Ads, finds underperforming campaigns and warns you when the same person has seen the ad so many times that clicks start falling.
What Paidin reads from Meta Ads
Campaign, ad set and ad level
Spend, impressions, clicks, CTR, CPC, frequency and reach, at daily level.
Conversions & ROAS
Per campaign (if the Meta Pixel is configured correctly). Compared against Google Ads.
Placements (FB/IG/Reels/Stories)
See where your budget actually ends up. Often surprising.
Frequency warnings
When the same person has seen the ad 5+ times without converting (a sign of creative fatigue).
Cross-channel analysis: Meta vs Google
Most small businesses run both channels but evaluate them separately, in two interfaces that count differently. Paidin pulls both in and compares them automatically. Example insights:
- → CPA Meta SEK 245, Google SEK 412. Suggestion: move 20% of the Google budget to Meta for a test period.
- → Meta campaign X has a ROAS of 4.2x, the Google equivalent 1.8x. Try scaling the Meta budget.
- → Meta frequency 6.4 since last week. Swap the creative before CTR falls.
What each metric is used for
The numbers are fetched every night. What sets Paidin apart from Meta Ads Manager is that they are weighed against your other channels instead of standing alone.
| Metric | What Paidin does with it |
|---|---|
| Spend per campaign | Weighed against Google Ads so that imbalance between the channels becomes visible. |
| Frequency | Alerts you when the same person has seen the ad repeatedly without converting. |
| Placements | Shows how the budget is split between Facebook, Instagram, Reels and Stories. |
| CPA and ROAS | Compared across channels and used as the basis for reallocation suggestions. |
| CTR trend | A falling click-through rate alongside rising frequency is a sign the ad has worn out. |
What you need to get started
- A Meta ad account you have access to in Ads Manager.
- A Pro plan or higher, since ad connections are included from Pro.
- Approve read access through Meta. Paidin reads results and never writes to the account.
Conversions and ROAS require the Meta Pixel to be configured correctly on the website. Without it, spend, reach and clicks are still fetched, but the comparison against Google Ads becomes less useful because the outcome side is missing.
Connect Meta Ads in 1 minute
OAuth via Meta. We only read, never write. Pro SEK 299/month.
Create free account